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MGT610 GDB help!!!
Posted: Thu Jun 30, 2011 8:57 am
by azhar042
Advertising has emerged as the main tool of promoting products/services and has got a profound affect on the society by changing life in both ways. Advertising is blamed for creating artificial demand in the society for products, thus promoting a never ending competition in the society.
How do you justify this statement? Elaborate your answer with some relative example.
Re: MGT610 GDB help!!!
Posted: Fri Jul 01, 2011 1:46 pm
by abdulsaboor
Will update you soon......
Re: MGT610 GDB help!!!
Posted: Sun Jul 03, 2011 11:29 am
by abdulsaboor
Yes i believe in this statement as we can see we are mostly effected in our daily and routine life by mass advertising.This create an psychological effect as we see add on TV about an consumer item , it can be an luxury item, and next day we see our labour have that, we will must fell discomfort and try our best to purchase that one even we have not need for that, so this will create an artificial deman d
Re: MGT610 GDB help!!!
Posted: Mon Jul 04, 2011 11:24 am
by abdulsaboor
Advertising plays an economic role in the way it creates demand, which means people want or feel a need to buy and use a product. Demand creation, which means an external message, drives people to feel this need or want, is an economic force that drives progress and the search for better products.
Demand creation becomes a question of ethics when social critic charge that the demand is artificial and the products really aren’t needed but that people’s wants are being manipulated unnecessarily.