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Idea Solution .....

Here DHL want to increase his business and have to back customer that turn from there (DHL) service . There for DHL have to take affect on his services and have to develop there business . First of all DHL have to chose Marketing Mix ( 4 P's ) in there organization for globally research (product ) (place) (promotion) (price) .

Second Chose Marketing mix strategy for promotion . So types of promotions are

advertiseing

public relations

sales promotion

personal selling

Direct mail

Internet marketing

After this the DHL have to chose the Push & Pull strategy for there business in locally and internationally .

Pull and push strategy have functions individually local and globally which are as fellow

Manufaacturer

Whole saller

Retailer

Consumer

At last DHL have to Chose PRODUCT LIFE CYCLE step for there business

there are four step for product life cycle

Introduction

Growth

Maturity

Decline

Then DHL can increase there percentage services and promotions

ANSWER1= DHL should also take parcels from firms and fast delevery as compared to FedEx and
increase the time from 5 PM to 7or 9 even 12 with cost factor

Answer 2 DHL should more fastset delivery adopt

The Special Note: How can you avoid zero marks status?

ANSWER1= DHL should also take parcels from firms and fast delevery as compared to FedEx and

increase the time from 5 PM to 9 PM even midnite if possible

Answer 2 = FedEx should more attention fast to fastste delevery